The Stumble of Bumble

Happn, Tinder, Coffee meets Bagel, Plenty of Fish, Lovoo, Hinge, Taste Buds, Bumble, How about We, Loveflutter.


As human beings we demand choice as we believe it gives us freedom. This in fact isn’t very often the case. We can easily become paralysed in an overwhelming sea of choice. Knowing the face of every human on the dating scene isn’t going to help.


# 1. Choose ONE (or maybe TWO) Apps

# 2. Turn Notifications Off (Look when you want to look)

# 3. Use your automatic intuition to swipe left or right, if you’re overthinking it now it’s game over.

# 4. Ladies don’t be afraid to start conversation. (A given with bumble but refreshing for Men anywhere else) (See the ‘The New Hi’ for conversation starters)

# 5. Good Photos and an Even better About Me will make or break you. See what the competition are doing and change settings to same sex for inspiration (or maybe even a little liberation).

# 6. Conversion time from online to real-time is key to manage expectations and not fall for an online personality.

# 7. If you’ve matched on more than one app and still not spoken to each other, it’s time to say hi or bye.

# 8. When you’ve matched with all of London gone on so many dates your alcohol consumption has tripped and your still single just remember… Tinder Weddings Happen… It can be you.

Photography:  Mary Lennox

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